The Dangers of Sending Too Many Press Releases

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Sending Multiple Press Releases

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your st… Read more

PR Boost via Charitable Donations, Corporate Sponsorships

A law firm underwrites a local business college’s Family Business Awards Luncheon. A maker of “12-Horse Ale” sponsors a “Horses on Parade” promotion benefiting local charities. An accounting firm invites key clients to participate in a Pro-Am golf tournament it is c… Read more