Blaming the Customer is Never a Good PR Move
When things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step … Read more
Is PPC a Good Option for Crisis Management?
Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and To… Read more
BP Continues to Play the Blame Game – A Dangerous PR Move
By now, we’ve all seen extensive coverage of the oil spill taking place in the Gulf. The images of the oil continuing to gush out, the news that 11 workers died in the explosion, and the heartbreaking shots of animals covered in oil have left a lot of citizens demanding someone be held responsible for t… Read more