5 Easy Ways to Get Bloggers to Review Your Products
One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it:
- Get personal — Few things will annoy a blogger as much as some obviously gen
20 Easy Ways to Generate New Blog Topics
One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces.
Thankfully, t… Read more
How to Build a Strong Media List to Maximize Your Coverage
It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of cour… Read more
Blog Commenting for PR: Dos and Don’ts
Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you:… Read more
The 5 Rules of Blog Etiquette
With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more
Are Multimedia News Releases the Future of PR?
Multimedia News Release
A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more
Is it Time to Fire Your PR Agency?
When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more
25 Tips from 25 PR Experts
I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.
1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more
7 Tactics for Getting More Podcast Listeners
2009 was a big year for podcasting. Advertising on podcasts increased significantly over 2008 (by over 250% according to one source), and the audience for podcasting grew by about 22%. Millions of people now listen to podcasts every day. In short, podcasting went mainstream last year.
What does all of th… Read more
Escape the Blogalanche: Make Your Blog a “Must Read”
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging explode… Read more