How to Manage and Mitigate Bad PR for Your Small Business

No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way.

Even industry leaders recognize that proper crisis managemen… Read more

There’s No Such Thing as Bad Publicity: The Biggest PR Myth of All

When a Boeing airplane’s door blew off mid-flight, when CrowdStrike crashed millions of computers worldwide, when Mattel accidentally linked children’s toys to adult websites—do you think these companies celebrated that media coverage? The enduring myth that “any publicity i… Read more