More About Customers – Love On ‘Em, Talk To ‘Em

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Make Every Day Feel Like Customer Appreciation Day

Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still f… Read more

17 Experts Respond to Your Email Marketing 9-1-1

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

Despite so m… Read more

18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

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There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject.

So who do you believe? Who do you pay the closest attention … Read more

@Target Customer Service = Fail

At Target, I paid more and got less.
I was at a local Target store and mentioned to the Target cashier that I didn’t have my 10% off coupon earned through my Target Visa. She said as long as I used my Target Visa, any purchases made that day from any Target would get discounted by just coming back with my rec… Read more