5 Tips on Sharing Press Releases on Social Media

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Are you wondering how you can make your press releases more sharable for social media? This is a great way to make the most of your press releases by sharing them with a wide audience online. 

If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Create some buzz when posting your press releases with these helpful tips and tricks. 

1. Craft a Creative Headline 

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. However, to capture online users’ attention, you need to make sure you grab them with a compelling press release headline. You need exciting headlines that will motivate readers to click into your post to find out more as well as encouraging them to engage with your post. 

A unique headline will allow you to increase the amount of interaction and shares your press release post receives. You want to be creative while also making sure the headline is short, concise, and informative. You want to use specific keywords to ensure that the message is clear in the headline. 

2. Blog About It 

A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry. 

However, you don’t want to just copy and paste your press release into your blog posts. Instead, work to summarize the release and add in other materials or sources to support your point. You can include other media, such as videos and images to make your blogs more interactive.

Infographics are another great tool to use to break up your written content. These tools are a visual representation of information in your press releases that may be more complex.

This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. 

Blog posts should be easily scannable, so it’s best to write in short paragraphs and to list or bullet point key takeaways when possible. You can then share these blog posts to your social media channels and email newsletters, encouraging leads back to your press release and website. The more content you produce about your press releases, the more hype and interest they will build. 

3. Go Live on Social

You can go live or make videos on platforms like Instagram and Facebook to broadcast details about your press release like an announcement. This is a great way to convey your messages to your online audience for a number of reasons. This allows you to diversify your online content in a way that can reach viewers in real-time. 

This is a great way to build some excitement around your press release, especially if it’s highlighting an upcoming event or product release. This is a great way to build some awareness around an upcoming event, helping you build your brand awareness as a whole. It’s also a great way to drive leads to your blog, social profile, or website. 

Live videos are also an incredibly cost-effective way to engage with your audience and make them a part of the conversation. You can do so by setting up question and answer sessions with viewers who can submit questions about your upcoming event. Connecting with your audiences is a great way to improve your customer loyalty. 

4. Include Captivating Quotes  

Including great quotes in your press releases helps you make your content more engaging with humanizing details. Quotes can help to amplify your content by making them feel less stagnant and more alive. You want your quotes to inspire, entertain, educate, or convince readers to take the call the action that you desire. 

Adding a few quotes from reliable sources can help you build some authority around whatever point you are trying to make within your press release. This helps you attract your target audience and increase online shares. 

5. Mobile-Friendly Is a Must

If you are preparing to share your press releases on social media, you need to make sure they are mobile-friendly first. This will allow you to reach users no matter what device they are on. You need to make sure your content is easy to read and navigate, no matter what size screen it appears on. 

If your content is not mobile-friendly, you will likely lose tons of viewers and readers, making all the effort you took to promote your press release less effective. With the increase in online usage via mobile devices, making sure all of your online platforms and content are accessible across a wide range of devices is a must. 

Tips for Sharing Press Releases on Social Media 

Sharing press releases on social media is a great way to generate more buzz and attention around your announcement. However, it’s important to keep these tips in mind to make sure you are sharing this information on social media effectively. 

Are you looking for more ways to make the most out of your press releases? If so, start an order with us today to get your press releases distributed for the best results. 

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