Comments on: Writing a Book as a Public Relations Tool

By: What Do #1 Bestselling Authors & Soft Sell Marketing Experts Judith Sherven & Jim Sneichowski Say about The Instant VIP System for How to Write a Book? : Profitable Storytelling for Business & Personal Growth

Wed, 28 Jul 2010 17:06:05 +0000

[...] Writing a Book as a Public Relations Tool (ereleases.com) [...]

By: Robert

Robert — Tue, 27 Jul 2010 16:57:45 +0000

I’m constantly amazed at the change that happens in promoting an individual when they’re a published author. People equate “published author” with “expert” giving new authors almost instant authority. Keep in mind that you don’t even have to write the book yourself to reap the rewards. You can have a book ghost written.

By: Jeff Widmer

Jeff Widmer — Tue, 27 Jul 2010 14:55:07 +0000

Both organizations and individuals can use books to establish credibility as well as sell products. In a struggling economy, expert-source positioning can be a powerful marketing tool. And helping people solve problems, a process inherent in many book projects, dovetails nicely with the gestalt of social media.

By: A word about making history « Crossroads

A word about making history « Crossroads — Tue, 27 Jul 2010 14:49:28 +0000

[...] Kennedy has an interesting post this morning about writing books for their media-relations value. To summarize his thesis, even in [...]

By: Tweets that mention Writing a Book as a Public Relations Tool -- Topsy.com

Tweets that mention Writing a Book as a Public Relations Tool -- Topsy.com — Tue, 27 Jul 2010 13:00:00 +0000

[...] This post was mentioned on Twitter by Aerial M. Ellis, leilasumma, PR Jobs, PressRelease Writing, Publicity News and others. Publicity News said: Writing a Book as a Public Relations Tool http://ow.ly/2gVYW #pr #book RT @ereleases [...]