http://www.ereleases.com/prfuel/what-makes-a-press-release-actually-newsworthy/ PR News, Views, & Stews Sat, 11 Feb 2012 19:18:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.ereleases.com/prfuel/what-makes-a-press-release-actually-newsworthy/comment-page-1/#comment-5800 *Breaking News*… Not Everything is Newsworthy « The Lee Suite Tue, 25 Oct 2011 03:18:42 +0000 http://www.ereleases.com/prfuel/?p=653#comment-5800 [...] article I read recently effectively explained whether a story is worthy of a pitch to journalists. [...] [...] article I read recently effectively explained whether a story is worthy of a pitch to journalists. [...]

]]> http://www.ereleases.com/prfuel/what-makes-a-press-release-actually-newsworthy/comment-page-1/#comment-3163 Tweets that mention What Makes a Press Release Actually Newsworthy? -- Topsy.com Fri, 12 Nov 2010 17:03:52 +0000 http://www.ereleases.com/prfuel/?p=653#comment-3163 [...] This post was mentioned on Twitter by Caitlin Sherman, Scott E Rupp. Scott E Rupp said: What Makes a Press Release Actually Newsworthy? http://bit.ly/zm8Yi [...] [...] This post was mentioned on Twitter by Caitlin Sherman, Scott E Rupp. Scott E Rupp said: What Makes a Press Release Actually Newsworthy? http://bit.ly/zm8Yi [...]

]]> http://www.ereleases.com/prfuel/what-makes-a-press-release-actually-newsworthy/comment-page-1/#comment-218 Charles Spence Mon, 01 Jun 2009 15:38:23 +0000 http://www.ereleases.com/prfuel/?p=653#comment-218 Most press releases are "Feather Copy"-- that is just to tickle the boss. They are written to get the product name or the client's name in the first paragraph. I was in P.R. and on newspapers for more than half a century. At one time when with an agency in New York city I tried to get my boss to let me put out only newsworthy items and even more important, to write them as a news item. To prove my point I went to a NYC newspaper where I had worked and sat at a friend's desk until one of the three mail deliveries of the day came in. He counted off to me 82 envelopes that he didn't bother to open because previous ones had only "feather copy" and he didn't have time to spend on useless items. I took these back to my boss. His comment? Keep grinding them out we get paid for every one we produce. Most press releases are “Feather Copy”– that is just to tickle the boss. They are written to get the product name or the client’s name in the first paragraph. I was in P.R. and on newspapers for more than half a century. At one time when with an agency in New York city I tried to get my boss to let me put out only newsworthy items and even more important, to write them as a news item. To prove my point I went to a NYC newspaper where I had worked and sat at a friend’s desk until one of the three mail deliveries of the day came in. He counted off to me 82 envelopes that he didn’t bother to open because previous ones had only “feather copy” and he didn’t have time to spend on useless items. I took these back to my boss. His comment? Keep grinding them out we get paid for every one we produce.

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