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March 9, 2011
You Can’t Make a Video Go Viral, but You Can Help it Along

You’ve just created what is quite possibly the funniest video in the world. It will make Numa Numa guy and Star Wars kid look like watching paint grow and grass dry. You’re ready to bless the Internet with what you’ve filmed, confident it will bring millions of new customers streaming to your business. (Read more…)
February 18, 2011
Where Do You Get Your PR Best Practices?

There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up? (Read more…)
December 28, 2010
The Dos and Don’ts of Using YouTube for Your PR Campaign

YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service: (Read more…)
May 6, 2009
Provincialism Should Be a Dirty Word in Public Relations

New York is typically considered one of the most cosmopolitan places in the world when it can often be one of the most provincial. My friend Mike grew up in Brooklyn; from the bedroom of his house you can see the Empire State Building. Last week he asked me how to get to City Hall in Manhattan, which is at the foot of the Brooklyn Bridge. Provincialism can work against public relations efforts because it shines a light on attitudes and ideas that may be foreign to others or that play into stereotypes. A recent story in the Wall Street Journal provided an interesting example. (Read more…)

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