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November 7, 2011
Should You Be Using PPC for PR?

When it comes to managing the public perception of your brand online, what are usually the hot topics? Social Media? Search Engine Optimization? I’d say those are the top two. But what about PPC? (Read more…)
May 5, 2009
Can Public Relations Pros Prevent Blogs from “Brand Hijacking”?

The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)

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