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We don't just send your press release. We send you proof of distribution!

November 4, 2011
5 Things you Probably Didn’t Know about Press Release Writing

Press release writing may seem incredibly mysterious considering how tough it can be to get yours noticed, but most of the info is taught in business writing courses nationwide. Here are a few tidbits that you might not learn in class. (Read more…)
June 14, 2011
5 Out-of-the-Box Press Release Ideas

Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)
May 19, 2011
5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)
November 11, 2010
Stop Writing Press Releases. Start Writing Feature Releases.

Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that. (Read more…)
November 4, 2010
Are Your Clients Preventing You from Writing Good Press Releases?

I have a new theory I want to share with you. We already know that most press releases suck, but I think that the reason they suck so bad is because of the pressure most clients put on their PR reps. PR guys are so busy caving to the demands and expectations of their clients, that by the time they get through tweaking the press release to fit their needs, they’re left with a steaming pile of garbage. (Read more…)
June 7, 2010
5 Ways to Become a Better Press Release Writer

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. (Read more…)
December 11, 2009
Top 7 Media Relations Mistakes

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)
May 18, 2009
Developing a Comprehensive Public Relations Strategy

Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy. (Read more…)

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