>> Download the Eight Secret Myths PR Firms Don't Want You to Know <<
 
  1. July 29, 2009

    Party Hats Required

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    I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)

  2. April 30, 2009

    Ask Mickie: Can a Press Release Save My Company?

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    Darby writes:

    Times are tough. Money is more than tight. Can a press release save my company?

    Mickie responds:

    I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start. (Read more…)

  3. February 16, 2009

    Press Release Tips: Hook Editors with Strong Openings

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    If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)