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October 11, 2011
How to Foster an Online Community

Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)
April 2, 2009
Everything Journalists Want to Know About Their Public Relations Contacts

Since entering the world of public relations, my workday has changed drastically from the time when I was a professional journalist. Becoming a public relations consultant has altered how I deal with the media and how I deal with internal public relations at my company. (Read more…)

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