1. November 18, 2011

    What’s the Next Big Innovation in PR?

    Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

  2. September 8, 2011

    Gowalla 101 for PR Pros

    Between Facebook, Twitter and the like, it seems everyone wants to keep tabs on what their friends are doing. Now with programs like Gowalla, you can even keep a bead on where your friends are at all times. Is this cool or scary? We’ll let you be the judge of that. But no matter what your opinion of an “electronic leash,” it pays to know about this new technology. (Read more…)

  3. July 4, 2011

    How to Make Word of Mouth Referrals Explode

    Word of mouth is one of the lowest cost and most effective ways to advertise a product or service. According to data analysis by MarketSherpa, 86.9% of people surveyed said they would trust a recommendation from a friend over a critical review. It is a very good business practice to make sure that current customers are happy with your business. It’s also worth the effort to build a relationship with customers and go the extra mile to help them. (Read more…)

  4. June 3, 2011

    How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

    Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)

  5. April 25, 2011

    How to Thank a Reporter Who Covered Your Press Release

    You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy dinner? (Read more…)

  6. January 12, 2010

    PR Measurement Tips to Grade Your Campaign’s Performance

    Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

  7. May 25, 2009

    The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

    It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations. (Read more…)

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    Our Clients Say It Best

    "... some feedback on my recent press releases ... With the first one, I received several media inquiries, including one from Rome Reports TV News Agency out of Rome, Italy. Wow! I had the release appear in at least two print publications.

    With my second press release ... I have received several media inquiries ... a radio interview ... an article published on TMC Net.
    I don't think I could ask for more than that."

    John Kreiner, www.safe-t-technologies.com


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