word of mouth marketing

September 21, 2009
Stress Your “Value” in Holiday-Related Public Relations

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)
April 2, 2001
Customers Behaving Badly

One of the clauses contained in the contracts we sign with our customers includes language that, when the legalese is deciphered, basically says that our customers cannot publicly denigrate us. This means that a customer can’t go to the media, a message board, or a conference and blame us for something or trash-talk us. (Read more…)

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