1. February 3, 2012

    How to Not Get Screwed When Hiring a Freelance Writer

    We’ve discussed the positives associated with hiring a freelance writer. The right person can handle not only your press release writing, but all your content needs — from blogging to brochures and more. (Read more…)

  2. December 15, 2011

    5 Signs Your Press Release Is Over-Optimized

    Press release writing isn’t easy. And in this day and age of search engine optimization, this art has become even more difficult. It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. (Read more…)

  3. February 1, 2011

    8 Reasons Your Press Release Got Rejected Online

    Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)

  4. February 18, 2010

    What’s the Right Press Release Length?

    Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)

  5. February 16, 2009

    Press Release Tips: Hook Editors with Strong Openings

    If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)

  6. January 2, 2009

    Letters to the Editor: A Free Public Relations Resource

    You may not think of a letter to the editor as a way to extend your public relations budget, but a well-crafted letter in a widely read publication can be a powerful (and free) way to promote your company. Writing an effective letter to the editor will be that much easier if you use the following tips. (Read more…)

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