unnecessary words

November 3, 2010
Simple Advice: Write Like You Speak, Reporters Will Listen

The average person doesn’t speak in sound bites. The average person doesn’t use annoying jargon like “over the wall”, “out of pocket”, and “synergize.” And the average person doesn’t constantly pepper in superlatives like “leading”, “best of breed”, “top of its class.” (Read more…)
March 11, 2010
How to Write a Killer Lead for Your Press Release

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. (Read more…)
February 16, 2009
Press Release Tips: Hook Editors with Strong Openings

If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)

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