Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives.

1.) Be specific.

Perhaps the biggest mistake made by … Read more

Branding – How to Recognize Your Brand Values and Protect Them

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?

As the branding theorist Jacques Chevron has commented, a … Read more