The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

The Strange Relationship Between Public Relations and the Media

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces … Read more