1. August 24, 2011

    The 6 Worst Press Release Headline Mistakes You Can Make

    Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)

  2. May 20, 2009

    The Strange Relationship Between Public Relations and the Media

    The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point. (Read more…)

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