Follow Mickie (@eReleases) on Twitter

If you haven’t heard (http://twitter.com/ereleases), eReleases has been up to a lot: (Read more…)

Twitter … #News Breaks @ the Speed of #Rumor

Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)

Ask Mickie: Can a Press Release Save My Company?

Darby writes:

Times are tough. Money is more than tight. Can a press release save my company?

Mickie responds:

I’m not going to sugarcoat this. A single press release is unlikely to save your company. I can’t give you Vegas odds. They’re probably better than a state lottery, but reality is that a single press release is simply a start. (Read more…)