1. December 20, 2011

    A Simple Checklist for Determining Who to Follow on Twitter

    We’ve all seen them – those Twitter users that follow thousands upon thousands of people. But what for? What’s the point in following all these people when the majority of them don’t even follow you back? Not to mention, half of them are probably spamming bots that could even pose a risk to your Twitter account!  (Read more…)

  2. December 19, 2011

    Top 6 Qualities of a Good Headline

    Thanks to social media such as Twitter and Facebook, it’s easier to share content than ever before. And if you’re using these tools, there’s a greater chance that people will read your business blog posts. However, this also places more importance on the title of your posts than in the past. Why? Well think about this: when someone Tweets your blog article, what do other people see? Your headline. That means they will choose whether or not to click on your blog based on your headline alone. No summaries. Probably no pictures. (Read more…)

  3. December 8, 2011

    6 Easy Ways to Get More Blog Traffic from Twitter

    Everyone has a blog. But NOT everyone has traffic. One of the best ways to ensure that your blog isn’t an online cemetery for content is to share on Twitter. Here are 6 simple ways you can use this powerful social media tool to your blogging advantage. (Read more…)

  4. November 30, 2011

    5 Signs You’re a Twitter Bonehead

    Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)

  5. November 15, 2011

    Conference Report: Storytelling Key to the Humanization of Brands

    What sets apart a hugely successful brand from all others? It’s the effort it makes to connect with and relate to its audience, to put a human face on the brand. Exploring the humanization of brands was the focus of the second BrandsConf held recently in New York City. (Read more…)

  6. November 1, 2011

    5 Resources for Creating Your Blog Calendar

    Need help organizing your blog? Time to create a blog calendar! Organize enough, and instead of being faced with the dilemma of what to write about each day, your blog will be nearly on autopilot. You may need some help getting your calendar and scheduling going, though. Here are 5 resources that can get you on your way to blog independence. (Read more…)

  7. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  8. September 28, 2011

    5 Underappreciated Things about Twitter

    We all love Twitter, right? The random conversations, the celebrities, the opportunities for public relations like no other. But sometimes we forget why we love the things we love. Here are five things people forget about Twitter that make it so useful. (Read more…)

  9. September 19, 2011

    Social Media on the Rise or Decline?

    Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)

  10. September 12, 2011

    How to Earn Your Girl Scout Badge in Social Media PR

    When a young lass is going for, say, her gardening Girl Scout badge, it’s never as simple as “plant a pea plant.” There are several steps involved – learning about seeds, proper watering techniques, and maybe a fertilizer lesson or two. Make like a Girl Scout and apply the same mentality when earning your Girl Scout badge for social media. (Read more…)

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