11 Types of Twitter Updates You Can Make

Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)

How Often Should You Tweet?

PR pros have undoubtedly run across this little conundrum – how often should you tweet? Is it better to continuously post thoughts, links, and conversation all day long, or should you space them out to give people some breathing room? Is my presence too big or too small? (Read more…)

5 Companies Using Twitter Creatively

“Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.” – Don Draper from Mad Men

Listen to Don. He knows what he’s talking about. Especially when it comes to marketing on Twitter. (Read more…)

How to Reach Out to Top Social Media Users

If you’re looking to build your influence, the easiest way to do it is to influence the influencers. If you can reach out to the top social media users and have them pushing your message, you can reach more people than you’d ever reach on your own. (Read more…)

10 Creative Ways to Get More Twitter Followers

Let me start this post by saying I’m not one of those people who believes Twitter success is all about getting the most followers you can. It’s not. Believe me, I’ve seen people out there with tens of thousands of followers who are getting nothing from Twitter because they’ve built up a base of low quality followers who aren’t really interested in what they have to say. (Read more…)

7 Tricks for Getting More ReTweets (Plz Retweet)

Want to go viral on Twitter? You need to get people to ReTweet you … lots of people. But sometimes, getting those precious ReTweets is easier said than done. (Read more…)

Pissing Off the Wrong Customer in the Social Media Age

It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)

How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)

25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

Top Celebrity Twitter Gaffes (and What You Can Learn From Them!)

140 characters. That’s all it takes for your company to experience controversy and serious damage to its reputation. Of course, I’m talking about Twitter gaffes. From offensive remarks to leaking confidential information, these Twitter gaffes come in many different forms. (Read more…)