A Simple Checklist for Determining Who to Follow on Twitter

We’ve all seen them – those Twitter users that follow thousands upon thousands of people. But what for? What’s the point in following all these people when the majority of them don’t even follow you back? Not to mention, half of them are probably spamming bots that could even pose a risk to your Twitter account!  (Read more…)

6 Easy Ways to Get More Blog Traffic from Twitter

Everyone has a blog. But NOT everyone has traffic. One of the best ways to ensure that your blog isn’t an online cemetery for content is to share on Twitter. Here are 6 simple ways you can use this powerful social media tool to your blogging advantage. (Read more…)

5 Signs You’re a Twitter Bonehead

Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)

5 Resources for Creating Your Blog Calendar

Need help organizing your blog? Time to create a blog calendar! Organize enough, and instead of being faced with the dilemma of what to write about each day, your blog will be nearly on autopilot. You may need some help getting your calendar and scheduling going, though. Here are 5 resources that can get you on your way to blog independence. (Read more…)

Don’t Post Anything That Would Make Your Mom Cry

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business with bad feelings. (Read more…)

Top Tips for Connecting with Online Influencers

You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)

5 Things You Should Never Mention in Social Media

Some people may think that anything goes when it comes to social media. On your personal account, feel free to say whatever you want.  However, when it comes to business, everything you say matters and can be a potential issue, either presently or in the future. One mispost or bad tweet and suddenly you could find yourself in a sticky situation! Here are 5 things, as a general rule, to avoid saying on social media. (Read more…)

11 Types of Twitter Updates You Can Make

Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)

How Often Should You Tweet?

PR pros have undoubtedly run across this little conundrum – how often should you tweet? Is it better to continuously post thoughts, links, and conversation all day long, or should you space them out to give people some breathing room? Is my presence too big or too small? (Read more…)

5 Companies Using Twitter Creatively

“Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.” – Don Draper from Mad Men

Listen to Don. He knows what he’s talking about. Especially when it comes to marketing on Twitter. (Read more…)