By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.
After the update was initiated, a lot of websites who relied on link bui… Read more
If you want to build a successful online presence, you need to have a fine-tuned website that brings visitors in and gets them to take action once on your site. Unfortunately, a lot of people seem to have the first part down (getting traffic), but when it comes to actually converting visitors into customers… Read more
When your employees are happy and feel appreciated, they’re likely to be more productive. When they’re more productive, your company is more profitable. It’s pretty simple really. If you want your company to be successful, it’s important that you make sure your employees ar… Read more
Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?
PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more