traditional press release

November 24, 2009
Leveraging the Traditional Press Release through Social Media

Press releases are, and have always been, a potentially powerful but rather inefficient way of reaching the people in which you’re most interested. And today, the press release tactic is based on an aging PR model. Experienced practitioners refer to the old model as ‘Influencing the Influencers.’ (Read more…)
November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)

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Our Clients Say It Best

"Dear Mickie, You were right. Press releases require persistence.

Although our first press release got us a brief mention in local newspapers, it wasn't until the third press release that we received the coverage we had hoped for with a story written about our company in the Honolulu Star Bulletin."

- James Pretorius, HawaiiGaga.com

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