traditional pr

December 16, 2009
Pay-for-Play PR – Is the Gamble Worth It?

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)
November 18, 2009
The Fall of PR and the Rise of Social Media

Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)

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