How to Win Journalists and Influence the Influencers

I’ve said it before, and I’ll keep saying it over and over until the day I die. If you want your press release to truly succeed—if you want to set yourself up to have the absolute best chances to reach the masses—then you need to get in good with the journalists. Blindly approaching and soliciting them simply w… Read more

5 Ways You Can Use LinkedIn for PR

I’ve blogged extensively on how to use social media for PR purposes. And pretty much every single one of these posts has focused on Facebook and its kid brother, Twitter. However, that leaves LinkedIn — a business social media giant — completely out of the equation.

So without further ado, I’… Read more