Trade Show Tips for the Budget-Impaired

Identify the right trade show.

Sounds like a no-brainer, right? On Trade Show News Network, a simple search can uncover over 40 trade shows for the aviation industry alone. It’s worth the time to sift through the results to see which trade shows might not be relevant off the bat. Narrow this list down to 2-3 really great events where your target audience will be in attendance. Next, contact the tradeshow organizers and ask for information. You’ll want to see preliminary brochures or conference programs available, along with an exhibitor list. (Read more…)