trade show

December 22, 2010
How to Work a Conference/Trade Show Part 1: Pre-Planning

You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after parties? How do you get the best results from your efforts at a trade show? (Read more…)
February 26, 2010
Top Alternatives to Business Cards

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. (Read more…)
December 18, 2008
The 2009 Public Relations Calendar

As we’ve done each year for the past several years, we’re publishing a “print and save” public relations calendar for the upcoming year. In this edition of PR Fuel, you’ll find calendar listings for holidays and observances, major political events and sporting events, as well as a list of anniversaries being marked in 2009. The purpose of the calendar is to ensure that public relations professionals are aware of important events that may drive the news cycle. The calendar is also a handy planning tool, allowing PR professionals ample time to get pitches and campaigns ready. (Read more…)

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