How to Get Your News into an Industry Trade Magazine
Why Trade Magazine Coverage Is Important for Companies
Getting coverage in trade magazines specific to your industry offers several important benefits:
- Targeted audience reach – Trade publications connect you directly with the people most relevant to your business: potential customers, pa
10 Questions to Ask Before Sponsoring an Event
Sponsoring an Event?
Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.
Questions to Ask Before Sponsoring an Event
Whenever you sponsor an event, you’re spending m… Read more
How to Work a Conference/Trade Show Part 1: Pre-Planning
You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after … Read more
Top Alternatives to Business Cards
First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest … Read more