Six Consecutive Press Release Failures. Why Bother?

I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: http://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press release. (Read more…)

Media Training Can Turn Your Clients and Employees Into PR Experts

Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a confidant, or a source of additional information. In other cases, however, it was clear that the executive needed his hand held because he could not handle on-the-fly questioning alone. But media training can help clients and company employees prepare for encounters from journalists and interviewers. (Read more…)

Ask Mickie: Newspapers No Longer Accept Press Releases

Nina writes:

I was told at a recent marketing seminar that newspapers will no longer accept press releases due to space constraints. Comment? (Read more…)