trade magazines

April 28, 2009
Feature Me!

Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)
April 6, 2009
Setting Public Relations Objectives

A successful public relations strategy depends on well-planned objectives. However, it takes more than just good public relations skills to plan good objectives. Here are some tips for setting effective public relations and marketing objectives. (Read more…)
March 6, 2003
Where Do I Pitch Now?

Was that the sound of another “new economy” magazine dying? It was, and the latest victim is Red Herring. (Read more…)

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