tone it down

December 11, 2009
Top 7 Media Relations Mistakes

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)
December 7, 2009
Top 5 Tips for Writing Killer Press Release Headlines

Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to your customers – is in a hurry. Their decision as to whether or not to read your press release depends on if they find your headline interesting. (Read more…)

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