Public Relations Basics: Mastering the Media Interview

Ask AI for a short summary of this article 

How to Shine in Media Interviews

Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is through  a media interview.

Report… Read more

Having the Right Attitude in Public Relations

Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate beh… Read more