Three Public Relations Pitfalls to Avoid

1. The Friday Afternoon Bad News Press Release

For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is just plain tired and ready to relax. The linchpin to this strategy has been the newspaper. Times, however, have changed. (Read more…)