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September 9, 2010
How to Pitch to Talk Show Producers
We all know that landing a five minute segment on Oprah or the Today Show can be a life changing experience. But how do you go about getting on a talk show in the first place? (Read more…)
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May 8, 2009
Public Relations Basics: Preparing for a Media Interview
Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I didn’t know what I was talking about. There are many potential mistakes even a seasoned public relations consultant can make during the most relaxed media interview. Your responses can be too rapid. (Read more…)
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April 28, 2009
The PR Fuel Mailbag: Job Hunting, Media Training, and Public Relations via Facebook
It’s time for another dip into the PR Fuel mailbag. This time around, readers have questions about job interviews with public relations firms; the pros and cons of media training courses; the potential public relations pitfalls of Facebook; and more. (Read more…)