television interviews

April 7, 2009
Preparing for a Television Interview

Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about how to get your public relations message on the air, how to prepare for that first television interview, and how to make the most of it once you’re in front of the camera. (Read more…)
March 18, 2009
Public Relations in the Age of the Sound Bite

Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagine a speechwriter whispering into a reporter’s ear. (Read more…)

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