Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)

Preparing for a Television Interview

Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about how to  get your public relations message on the air, how to prepare for that first television interview, and how to make the most of it once you’re in front of the camera. (Read more…)

Exploring the Audio-Visual Side of Public Relations

Television interviews with great visuals instantly grab viewers’ attention. Yet many public relations firms fail to plan their visual content before approaching TV producers. In a multi-media world, public relations isn’t just about text-based press releases or well-written speeches; audio-visual elements are increasingly becoming standard public relations tools. (Read more…)

How to Avoid Confrontations When Dealing With the Media

The news media can make a president. It can also make a president resign. It can mean success or failure for you, your product, event, or business venture. Yet many people simply aren’t prepared to deal with the media.

Some of the most successful people shake like a leaf when confronted with a television interview. The biggest fear is being misquoted. (Read more…)