1. November 15, 2011

    Conference Report: Storytelling Key to the Humanization of Brands

    What sets apart a hugely successful brand from all others? It’s the effort it makes to connect with and relate to its audience, to put a human face on the brand. Exploring the humanization of brands was the focus of the second BrandsConf held recently in New York City. (Read more…)

  2. December 7, 2009

    @Target Customer Service = Fail

    At Target, I paid more and got less.
    (Read more…)

  3. May 22, 2009

    What Makes a Press Release Actually Newsworthy?

    No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors and reporters. When they finally do have an earth shattering press release, it may end up filling a waste paper basket rather than newspaper column inches. So when is your press release really newsworthy? Here’s are a few simple steps to ensure you’re getting as much good publicity as possible out of your press release. (Read more…)

  4. Is a Press Release Your Best Public Relations Bet?

    A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)

  5. April 28, 2009

    Feature Me!

    Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)

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