story pitches

February 25, 2009
Do You Have What it Takes for a Career in Public Relations?

A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)
December 15, 2008
Crisis Management Can Help Avoid Public Relations Nightmares

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” I quickly wrote up a story for my web site and tipped off Reuters and the Associated Press that the announcement was coming. By the time the company announced its bankruptcy, the news was already on the wire, and something bigger was going down in the sector. A public relations nightmare had been averted, but how? (Read more…)

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