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April 1, 2009
Public Relations Tips: Protecting Your Brand and Working with Investor Relations
Part of protecting your company’s brand is ferreting out which public relations opportunities are being presented by questionable companies. Recently, I turned down the opportunity for one of our company analysts to give an interview to MN1.com, an online video company that covers the stock market. By weighing, and rejecting, this opportunity for seemingly easy publicity, I saved our company from a public relations nightmare. (Read more…)
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March 4, 2009
Antagonize the Media at Your Own Risk
Public relations can be a frustrating job, and much of that frustration comes from dealing with the media. Journalists have their own agendas and don’t always treat PR people with the respect they deserve. (Read more…)