software company

April 23, 2009
You Can Learn a Lot From a Public Relations Pro

Kelly Larabee is one of my favorite public relations contacts, someone who can help a lot of people in the PR industry simply by sharing her knowledge. I decided to just fire away at Kelly with some questions via email. As many of public relations pros know, this is the kind of interview you want — essentially one on your terms. Unlike being under the gun while on the phone, television, or radio, a written response to interview questions allows you to set an agenda and take time to polish your answers. Take a few minutes to digest her ideas because what she has to say should be very helpful to anyone in public relations. (Read more…)
April 14, 2009
The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)
March 20, 2009
How to Make Sure Your New Public Relations Job is Right for You

Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)

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