1. December 30, 2011

    Tutorials: How to Embrace This Popular Content for Your Small Business

    One of the more interesting aspects of the Internet that’s become more prevalent over the years is just how easy it is to acquire information. And when I say information, I mean on literally anything. Just the other day I looked up how to fix a kitchen sink when my pipes rusted through. Within a few hours it was fixed. No hilarious “flooding the kitchen” stories included. (Read more…)

  2. September 14, 2011

    Small Business PR is No Picnic

    When it comes to your small business, you’re used to doing things the hard way. Nothing’s ever come easy in your independent career, so why would your PR be any different? When it comes down to it, small business public relations can be hit or miss. As a result, it can be a bit of a chore, and not so much of a picnic! (Read more…)

  3. August 11, 2011

    How to Write Perfect Email Pitches

    Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same. (Read more…)

  4. July 28, 2011

    5 Tips for Involving Your Employees in Your PR Efforts

    Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)

  5. July 26, 2011

    Your Product Is Your Ticket to Ride

    Sometimes being an entrepreneur feels like you’re just on a train ride. After you buy your ticket, load your baggage, and step onto your car, all of a sudden you’re flying down the tracks and all you can do is buy a drink and talk to some strangers. Once in a while the train stops and you can get off and stretch your legs, but then you hop right back on. (Read more…)

  6. January 20, 2010

    25 Tips from 25 PR Experts

    I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

  7. January 9, 2009

    Internal Public Relations: Keep Your Customers Happy By Keeping Employees Happy

    Bad customer service is nothing new and faulty products are a given in this era of mass production. But for the small business and large corporations alike, consumer complaints about products or customer service can add up and eventually spell doom. The internet has opened up an entirely new avenue for complaining. Web sites have sprung up around the world for the express purpose of calling out the faults of companies. In the world of public relations, defending your company’s reputation has become that much harder. But in this battle against consumer complaints, there are several weapons at the disposal of any public relations professional, including a few you might not have realized. (Read more…)

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