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May 20, 2009
Putting Together Your Public Relations Strategy

So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)
May 15, 2009
The Dangers of “Third-Party” Public Relations

Whether you’re a pundit, an expert, an analyst, or a third party, it’s important to remember that you rarely know all the facts. The media does not care about this; they just want a quote and a public relations contact to attribute it to. The juicier the sound bites you offer, the better for journalists, but not necessarily for you. (Read more…)
January 9, 2001
Martha, Sammy, and Murphy

It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. On Tuesday alone we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything. (Read more…)

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