Ethics and Public Relations: Do They Go Together?

For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. (Read more…)