setting goals

June 3, 2010
What’s the Goal of Your Press Release Distribution?

Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you have nothing to compare it against. (Read more…)
April 20, 2009
Improving Public Relations: Is a Communications Audit Right for You?

Before you send out another press release or write your next employee newsletter, ask this question: “Are my company’s communications operating from a detailed plan customized for my clients, employees, and press contacts?” If your answer is no, there’s a communications audit in your future. The general goal of a communications audit is to identify how a company interacts with key audiences such as customers, employees, and the media. (Read more…)

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