How to Make a Long Press Release Easier to Read

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.

Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more

Press Release Sentence Structure: Short and Simple or Carefully Crafted and Complex?

When it comes to press release writing, one of the primary marks of an amateur is sentence complexity. Here’s what normally happens: a small business owner will have a piece of news they think would be great to get out to the press in order to generate a bit of buzz surrounding their company. And since small bu… Read more

Editor’s Notes in Press Releases: Best Practices for 2026 (With Examples)

Press releases with well-crafted editor’s notes receive significantly higher media pickup than those without. Learn how to maximize your press release impact with our comprehensive guide to creating effective editor’s notes that boost both SEO performance and journalist engagement… Read more

20 Redundant Phrases to Eliminate from Your Writing

I’ve always been a firm advocate for getting your point across in as few words as possible. Today’s readers are more pressed for time than ever before, and as it relates to PR, reporters are bombarded by pitches all day long, so the faster you can get to the point, the better.

Unfortunately, a lot of writers ha… Read more

5 Simple Comma Rules to Live By

Whether you are writing press releases, blog posts, or web content, it’s important that you have a decent grasp on some basic rules of punctuation. No one’s asking you to be a grammar god – after all, the days of college term papers are long gone. However, there are certain rules that simply make your w… Read more

The 4 Grammatical Rules You Can Break in Blogging

One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not … Read more

5 Reasons You’re Unsuccessful with HARO

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date.… Read more

Your Press Release Boilerplate: (2026 Guide + Free Template)

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Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator, and website URL. A well-crafted b… Read more

Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more