1. February 2, 2012

    The 4 Grammatical Rules You Can Break in Blogging

    One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not about being formal. (Read more…)

  2. July 25, 2011

    Tailoring Your Press Releases to Specific Outlets

    We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)

  3. June 20, 2011

    5 Reasons You’re Unsuccessful with HARO

    I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)

  4. May 24, 2011

    What Should Be in Your Press Release’s Company Boilerplate?

    While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)

  5. February 15, 2010

    Top Tips for Proofreading Your Press Release

    When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)

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