self publishing

July 27, 2010
Writing a Book as a Public Relations Tool

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still a culture that respects the power of the written word. An expert who is confident and knowledgeable enough to set her expertise in stone with a book will win instant credibility in the eyes of potential partners, clients and customers. (Read more…)
November 27, 2009
The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

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