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December 15, 2011
5 Signs Your Press Release Is Over-Optimized

Press release writing isn’t easy. And in this day and age of search engine optimization, this art has become even more difficult. It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. (Read more…)
August 24, 2011
The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)
May 9, 2011
5 Blogging Rules You Should Break

When it comes to social media marketing (and all forms of marketing for that matter), I’ve never been a big fan of rules. People are always trying to tell you what you should do and how you should do it, but as the old saying goes, “there’s more than one way to skin a cat.” (Read more…)
October 19, 2010
10 Best Free SEO Tools You Should Be Using

The right tools can change everything about your SEO campaign. With good tools, you can more closely monitor your rankings, easily find the right keywords, track your links, and compare your websites to the competition. While there are many expensive SEO tools out there, you’ll be happy to know there are also countless free SEO tools that perform a variety of useful functions. (Read more…)
October 14, 2010
Press Release Spinning Software: Is it a Good Idea?

If you’ve followed this blog for any time at all, you’ve undoubtedly seen us talk about the importance of SEO press releases. With millions of people using the internet to get their news every day, journalists turning to the internet to follow the news, and the linkbuilding benefits of online press release distribution, submitting your press releases around the web just seems like a natural fit. (Read more…)
October 1, 2010
4 SEO Mistakes That Can Get You Penalized By Google

For many businesses, Google is their best source of business. When your site is optimized for the search engines, you can attract quality traffic 24/7, giving your business more leads and more sales. That’s why it’s so critically important to make sure your website never gets penalized or banned by Google. Because if that happens, you get dropped from the search results. And if that happens, you can say goodbye to all of those leads and sales you got from searchers. (Read more…)
September 10, 2010
Google Instant Brings Out Ridiculous SEO Alarmists

When Google launched its latest search feature, Google Instant, marketers immediately began questioning its potential impact on SEO. In case you’ve yet to see it, Google Instant shows results for search queries as soon as you begin typing. Think of it as predictive search taken a step further. Now, searchers can have the information delivered to them before they’ve even finished typing their query. (Read more…)
August 30, 2010
Do You Have Goals for Your Blog?

Why are you blogging? Are you just doing it because “it’s the thing to do”? Just because everyone else has a blog doesn’t mean you should have one too. You need to have a reason behind your blogging, and you need to have specific goals you want to achieve through your blogging efforts. Otherwise, you’re just wasting a bunch of time. And in my world, time is money. (Read more…)
April 13, 2010
5 Reasons No One Links to Your Blog

As a blogger, you probably already know that one of the main signs of a blog’s popularity is the number of links it attracts. You want to build as many quality backlinks as possible because it drives traffic and improves your website’s rankings in the search engines. (Read more…)
March 29, 2010
Does Article Marketing Still Work?

Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques. (Read more…)

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