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July 15, 2010
What to Do When Your Online Reputation Has Been Compromised

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)
July 9, 2010
5 Ways to Monitor Your Company’s Reputation on the Internet Absolutely Free

Whether your company has a web presence or not, chances are somebody out there is talking about you on the Internet. It’s up to you whether you monitor and manage that online reputation or allow the conversation to flow on past without your input. And sure, plenty of media monitoring services will monitor the Internet for you, but why shell out your hard earned cash when there are simple and free ways to do it yourself? (Read more…)
May 11, 2009
PR Web Detective

During the last week of 2006, when things were slow on Wall Street, I spent some time surfing around the web, playing public relations detective for my company. I was on the lookout for two things: 1.) people or companies infringing on our copyrighted material, and 2.) people writing things (good or bad) about my company. What I found should send public relations professionals to their search engine of choice immediately, just in case they think no one is writing about (or stealing from) their company or clients. (Read more…)

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