The Dos and Don’ts of Linking in Press Releases
Links in Press Releases
As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine ranki… Read more
Why You Shouldn’t Put Too Many Links In Your Press Releases
Links in Press Releases
By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).
Ho… Read more
Will Google Panda Kill Free Press Release Directories?
By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.
After the update was initiated, a lot of websites who relied on link bui… Read more
The Wrong Way to Use Keywords in Press Releases
No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized … Read more
The Dangers of Sending Too Many Press Releases
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Sending Multiple Press Releases
In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your st… Read more
Statistics Highlighting the Importance of SEO Press Releases
In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize y… Read more
Demystifying the SEO Press Release From the Traditional Press Release
When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the … Read more