1. August 26, 2011

    Will Google Panda Kill Free Press Release Directories?

    By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)

  2. January 26, 2011

    The Wrong Way to Use Keywords in Press Releases

    No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized properly for the right keywords, you can get more traffic from people interested in the products and services you offer. (Read more…)

  3. November 30, 2010

    Why Rejecting Some Guest Posts is a Good Idea

    If you’ve been reading this blog for any time at all, you know I’m a big fan of guest blogging. Not only do I think guest blogging is a good way to get your name out there and improve your search engine rankings, but I’m also a firm believer in allowing guest posts on your blog. (Read more…)

  4. October 5, 2010

    What To Do After Your Website Has Been Penalized By Google

    The other day, we discussed some of the most common reasons Google penalizes or bans websites. At the end of the post, I mentioned I’d offer some advice on what you can do if your website has been penalized by Google, so that’s what we’re going to talk about today. (Read more…)

  5. August 2, 2010

    10 Tips for Creating Successful Linkbait

    A successful piece of linkbait can reap many benefits for you and your website. It can help improve your search engine rankings, and it can also get people talking about your brand. But creating linkbait isn’t always as easy as it sounds. It takes a lot of careful planning, skill, and luck as well. (Read more…)

  6. July 13, 2010

    The Dangers of Sending Too Many Press Releases

    In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. (Read more…)

  7. June 22, 2010

    What Are You Really Getting From Social Media Marketing?

    In 2010, companies will spend $935 million on social media marketing. By next year, social media marketing is expected to be a billion dollar industry. Simply put, companies are jumping on the social media bandwagon expecting big results. They think social media marketing is the future, and they believe it’s the best way to connect with consumers and join the conversation. (Read more…)

  8. May 26, 2010

    Statistics Highlighting the Importance of SEO Press Releases

    In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. (Read more…)

  9. November 11, 2009

    Demystifying the SEO Press Release From the Traditional Press Release

    When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)

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