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October 6, 2011
5 Ways to Make Sure Your Press Releases Get Found

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)
August 30, 2010
Do You Have Goals for Your Blog?

Why are you blogging? Are you just doing it because “it’s the thing to do”? Just because everyone else has a blog doesn’t mean you should have one too. You need to have a reason behind your blogging, and you need to have specific goals you want to achieve through your blogging efforts. Otherwise, you’re just wasting a bunch of time. And in my world, time is money. (Read more…)
July 13, 2010
The Dangers of Sending Too Many Press Releases

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. (Read more…)
April 16, 2010
3 Times When You Shouldn’t Write a Press Release

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. Today, I want to go in a little bit of a different direction. I want to talk about not writing press releases. More specifically, I want to discuss the situations when you shouldn’t write a press release because it’s a waste of your time. (Read more…)
April 6, 2010
The Dos and Don’ts of Optimizing Your Press Release

As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days. (Read more…)
March 29, 2010
Does Article Marketing Still Work?

Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques. (Read more…)
February 9, 2010
Reputation Management: Dominating the Search Results for Your Company Name

Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)
December 29, 2009
10 Ways to Increase Blog Traffic

Recently, I talked about what I believe are the 10 essential ingredients for a successful blog. One ingredient I mentioned in that post is traffic. Without traffic, you’re blogging to nobody. Your blog is just floating out there not doing anything of importance. (Read more…)
November 5, 2009
7 Reasons Your Press Release Sucks

As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

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